Digital Marketing Strategy

Achieving a powerful online presence, Search Engine Optimisation, Your customers won’t miss a thing We provide a web optimisation strategy that combines on-page, off-page and technical SEO ensuring a high SERP ranking that drives traffic to your website. SEO is an equal mix of art and science, and we combine our marketing skills and creative talents with mathematical laws and algorithms to develop highly effective solutions for your website. Our SEO experts use strategies, techniques and tactics to secure high-ranking placement across search engine results pages. We will work with you and your brand, architecting your website from the bottom up, and focusing on the three essential components of SEO.

Technical SEO

Good technical SEO will form the foundation of your website and it’s important that we get this right first. An optimised technical SEO will improve web crawling and ensure your site content is indexed by the search engines. This positions your content and links in the best possible marketing environment so you can shine in the search engine results without any obstacles.
Technical SEO is constantly changing and becoming more complex and sophisticated, therefore our website design team have continuous training to ensure we are always at the cutting edge of new advances in methods and technologies.

On-page SEO

On-page SEO is all about content optimisation and encapsulates everything you need to do to improve your website’s visibility and ranking. We will work with you by firstly structuring the content following our detailed checklist ensuring all your website elements are organised. This includes responsive design, text tags, image optimisation, keywords and so on. Then we will work with you to help define content. Good content marketing will bring your business more qualified web traffic, better quality leads and improved brand awareness. It also helps you to develop lasting relationships that keep your customers coming back.

Off-page SEO

Off-page SEO refers to actions taken outside of your own website. Off-page optimisation involves improving search engine and user perception of a site’s popularity, relevance and authority, mainly through natural links, manually built links or self-created links. As backlinks are one of the most important factors in SEO ranking, we will work with you to first analysis the health of your website’s backlink profile along with your competitors to identify key strengths and weaknesses. We will then remove unnatural or toxic links, ensure your website’s backlink profile follows best practice, and create an approach to earning the right types of links for your SEO campaign.

Together we can develop a solid technical and marketing led approach to SEO to meet your online requirements.